If someone wanted to hire you right now, could they easily do it?
Don’t assume. Test it.
Pretend you’re a new customer who just heard about your business.
🔎 1. Find yourself.
Search your business on Google.
Can they immediately understand what you do and where you serve?
🌐 2. Visit your website.
Within 5 seconds, is it obvious:
• What you do?
• Who you help?
• Why they should choose you?
• What they should do next?
📱 3. Try it on your phone.
Can someone read everything easily?
Are buttons easy to tap?
Does the site load quickly?
📞 4. Try to contact you.
Can they find your phone number, contact form, booking link, or quote request without hunting for it?
🧭 5. Follow the path.
Click your own CTA.
How many steps does it take to go from
“I’m interested” → “I want to hire you”?
🗺️ 6. Check your local presence.
Is your Google Business Profile accurate?
Are your hours, services, photos, reviews, website, and contact information current?
📲 7. Check your social profiles.
If someone discovers you on Facebook, Instagram, or LinkedIn, can they quickly get from your profile to your website or contact you?
Here’s the important part:
Your online presence isn’t just about being found.
It needs to make the next step easy.
Every extra click, confusing message, outdated page, broken link, or missing CTA can create friction between a potential customer and a potential lead.
So run the Lead Test today.
Search yourself like a stranger would.
If the path from “I found you” → “I can hire you” isn’t clear, that’s an opportunity to improve.
At VenezArt, we help businesses build and optimize the digital foundation that turns attention into action.
Build Trust. Get Found. Generate Leads.
If you’d like to see where your online presence may be losing opportunities, let’s talk.
2 responses to “THE LEAD TEST”
The reminder to search your own business on Google is spot-on—many companies overlook whether their services and location are immediately clear to new customers. Testing the experience as a first-time visitor can reveal simple changes that improve both website conversions and local visibility.
The advice to search your own business on Google from a new customer’s perspective is practical and easy to overlook. Checking whether people can quickly understand what you do and where you serve could reveal simple improvements that lead to more inquiries.